Iraya

Iraya is leading 100% Ayurveda cosmetics & Wellness Company since 2005 with strong brand loyal
customer base. Iraya has been closely associated with spas of Taj, JW- Marriott, Hyatt, Juice Salon,
Radisson, Club Mahindra and many others as their prepped spa product.

Challenge

This project has a unique challenge, they have redesigned their website in the month on Jan of 2015 with an intention to push online sales from their brand site. Their this decision was a strategic move after seeing the high sales from partner sites like Flipkart, Amazon, Jabong, snapdeal and lovely Lifestyle. However, this is the major hurdle as it was established in such a way that If you want to buy Iraya product these are the best option keeping in COD, wide coverage of ground & Air shipping and more over a trust of a buyer on these e-commerce players. On top of that, they want to story their creation story and philosophy as to why100% Ayurveda. Women between the ages of 19-45 are their targeted is their targeted audience.

Solution

We have the right solution for eCommerce sites that ensure brand reach targeted audience they want to be with generating maximum ROI.

  • Optimizing the site for SEO & SEM.
  • Building loyal fan base on social media (Facebook, Twitter & YouTube)
  • Running periodic contest / Giving give away on social media & site
  • Coupon / Discount marketing
  • Social media paid campaigns
  • Running monthly Paid campaigns on Search Network (Google)
  • Running newsletter campaigns

Results

  • In just 4 months website traffic increased 70%
  • Sales has gone up by 40%, outnumbered the sales from other online stores
  • The overall Facebook fan base reach has touched 34k+(https://www.facebook.com/IrayaWellness)
  • 15+ fashion and beauty bloggers started writing product review.

25% less CTR

20% less CPA

272% ROI

8452 Unique Visitor

What We Did For IRAYA

Keyword Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

Website Analysis

We provide excellent services for all types of websites that include static, dynamic as well as ecommerce portal. We deliver result

Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.

Backlink Building

Backlink building is the strategy of getting links that lead back to your website on other sites that are viewed as authority figures both by people and by Google.