Digital marketing

Digital Marketing

A brand is no longer what we tell the consumer – it is what the consumers tell each other it is. – Scott Cook

At Digitally Right, we understand the need of your potential customer and accordingly we provide solutions for your business to fulfill that need. We offer you the best of online marketing tools for your business growth. Digital marketing includes Search Engine Optimization (SEO), Social Media Marketing (SMM), Email marketing and user friendly website designing so at to connect your brand with the potential customer/buyer.

To give a valuable insight into your brand, we include social analytics in our SEO practices. Our highly experienced content writers create content to generate organic traffic. The content created for your business is as per the algorithms of top search engines, which ultimately gives a higher ranking and visibility to your business website.

At Digitally Right, a team of experts is continually carrying out research and analysis to identify the right keywords/phrases according to which we optimize the content to offer the highest visibility. With the changing algorithms and policies of the search engines, we develop and modify the content that is acceptable by the search engines that helps you to translate visitors into buyers thereby generating more business.

We identify the keywords/phrases for you as per your target marketplace, identify and limit the use of keywords in the content so that it is not read as spamming by the search engine. We made wide use of machine learning and artificial intelligence to target the right audience for your product.

To increase your sales and visibility, the content plays a very important role as the content is crawled by the search engine spider, approval of which ranks your website higher. A higher ranking website usually converts into more sales-the ultimate goal of any business enterprise.

Digital Marketing – how we make it effective

Marketing means identifying the need of the buyer and fulfilling the same. We at Digitally Right do precisely that for you. We use technology to draw the attention of the consumers to your website.

To increase your web presence and your sales, we follow a 5 point program to systematically promote your business.

  • A customized digital marketing strategy
  • Create and maintain an efficient website platform
  • Boost traffic by application of various technological tools
  • Convert leads into sales
  • Review and measure your business growth after digitization

SEO-Search Engine Optimization

Content has to be optimized for the search engine to find that the content is relevant and legitimate  thus lists your website on the top few pages. Major search engines like Google, Yahoo and Bing show the local listing and rank the web page which it considers most relevant for the user. We effectively optimize the content so as to increase the quality and quantity of traffic to your website from the organic search results. When the targeted visitors click from the SERPs, there are greater of chances of the relevant user becoming a buyer. SEO affects the online visibility of the website or the web page. We promote your website by the use of backlinks as well.

Social Media Marketing

We have developed tools and methods to promote your business by social media marketing (SMM). A team of experts at Digitally Right is dedicated to SMM only. We design and post content on social media to promote your brand and thus support the brand marketing strategy.

We use popular social sites like Facebook, Instagram, Twitter, Google+ and LinkedIn to connect with the potential customer. Each of these social sites has certain constraints and restraints. We ensure that the content that is created for your business is in line with the norms to offer your brand more credibility and customer loyalty.

Google Adwords

Google Adwords help to increase online sales as you can target the customers in a certain region, city or country. Google Adwords help people to find exactly what you are selling. A team at DR is trained to be Adwords specialists.

Email Marketing

Sending random emails are spam. We do not indulge in spamming, but create an Email marketing campaign that is professionally designed for your business enterprise.

We have designed various message delivery options like email campaigns, advanced segmentation, conversion of social posts into emails.

Our professionally designed templates are configured and personalized for automated campaigns that depend on your customers interest and behavior.

CPC

Cost Per Click has evolved as one of the most effective digital marketing tools. CPC is the actual price you pay for your Pay per click marketing campaign.

We create PPC (pay per click) ads for your business and post it strategically on various web sites/web pages. A ‘click’ on your PPC ad means an interaction with your company by the visitor for the product or service that you are offering. This ensures organic traffic to your web site and not just time passer who are surfing the net.

Get to know the power of digital marketing from us.